Strawberry Leopard

Sourcing talent that is open to dying their hair neon colors is not an easy task, but I love a challenge and the results were electric. For this vivid hair color brand, I concepted a deck pairing model’s personalities to hair color that represented their unique characteristics. The final art direction had a ‘glowing’ glittering neon effect across omni-channel assets. The shoot was especially fun to storyboard on location in Dallas, TX where the brand is based.