I’m a creative leader who turns insight into impact. Guiding teams from pitch to production, I balance emotional storytelling with data-driven strategy to shape every layer of the customer experience, from concept decks and art direction to robust integrated omni-channel design.
DESIGN-THINKING. A design pragmatist, I use cultural, competitor, and customer research to uncover fresh, scalable ideas that inspire action and drive sales.
EFFICIENCY. I’m an extrovert who energizes team collaboration, and independently refines strategy to cure spin. I keep workflows smooth and workloads stable to prevent burnout.
CURIOSITY. To stay on top of tech and design trends, I embrace innovation and new tools like Firefly or Midjourney. Yes, I’m college-educated in Adobe CC, coding and print design, and also self-taught in Canva & Figma.
CHANGE MINDSET. Gearing up for new seasons, I’m the coach rallying the team for the next win. I’m also comfortable working in ambiguity, having learned that growth often comes from stepping into the unknown.
DEDICATION. Deeply investing in both the work and people, I build strong, empowered teams that consistently delivers results.
Hollister
•
Sally Beauty
•
Pantene
•
Herbal Essences
•
Olay
•
Downey
•
Gillette
•
Oral B
•
Abbott
•
Baxter Pharmaceuticals
•
Orville Redenbacher
•
Healthy Choice
•
Cosmo Prof
•
Abercrombie & Fitch
•
Gilly Hicks
•
Hollister
•
Sally Beauty
•
Hollister • Sally Beauty • Pantene • Herbal Essences • Olay • Downey • Gillette • Oral B • Abbott • Baxter Pharmaceuticals • Orville Redenbacher • Healthy Choice • Cosmo Prof • Abercrombie & Fitch • Gilly Hicks • Hollister • Sally Beauty •
Impact
-
Sally Beauty: The Rooted In Success event series of high-impact events and partnerships successfully deepened relationships with its core communities, including LGBTQIA+ individuals, Black women, HBCU students, and the Latinx community. Each activation was designed to extend beyond a moment to celebrate self-expression year-round while fostering a more colorful, confident, and welcoming world.
-
Hollister: Art direction for social campaign featuring Fortnite World Champion Bugha Drive innovative social content strategies delivering 1M+ live viewers and 900K engagements across Twitch, Instagram and TikTok.
-
Hollister: Crafted the visual direction of global loyalty program within CRM, website & app, social media, paid ads and in stores. Won the award for 2021-2022. Loyalty CRM program grew +31% YOY under my leadership. Active member base of 17.5M delivers 80% of brand revenue for more than $1.5B.
-
Downy: Led creative on Dreft's first app ever, the 'Dreft Amazing Baby App', winning a silver national ADDY as well as multiple regional ADDYs for the app itself and the multi-channel advertising campaign.
-
Proctor & Gambel: Ad Council campaign ‘Love Has No Labels’.
Behind the scenes: I’m in the middle, meticulously finessing product on set while talent looses patience.
Here’s the IMDB synopsis if my career was a tv show.
‘Rust Belt-born graphic designer heads to LA, landing in fashion marketing at denim retailer headquarters. She commutes on a vintage 80’s scooter and acquires jeans like it’s her job (which it is). After a reverse-manifest destiny move to Chicago, she evolves into a marketing art director for luxury brands, with an unhealthy love for vegetables on hot dogs. A headhunter lures her into Ohio’s retail hub, where she earns an ‘agency’ badge, then shifts in-house to produce award-winning campaigns for brands her family actually heard of. Cue the opening sequence: an unimpressive cactus collection in her home office and a Built To Spill song nobody remembers. Plot twist: the narrator? Her daughter.’
Call Netflix. Now.
Beyond accolades that include my Hollister holiday campaign earning the brand’s best Black Friday sales, here are other humanizing claim-to-fames:
1. An array of Downy social media posts my scrappy agency team and I concepted featuring myself as accompanying talent, picked up for OOH ads in NYC.
2. Billboards on Sunset Blvd. and across Los Angeles for YMI Jeans I was able to humble-brag to friends “Oh, did you see my billboard in Hollywood?”
3. Selling enough non-licensed Hunger Games-themed merchandise on Etsy which led to partnership illustrations with Leah Bardugo, author of Shadow & Bone – seasons 1 & 2 on Netflix!
Your move.
If you’re looking to elevate your creative impact, or just share a coffee and donut-fueled brainstorm, let’s connect.