Here’s the IMDB synopsis if my career was a tv show.

‘Rust-belt-born art school grad heads to LA to make it as an illustrator, but lands as a graphic designer at a denim retailer, with a 1980’s Honda scooter and too many jeans. After a reverse-manifest destiny move to Chicago, she evolves into a marketing art director with an unhealthy love for vegetables on hot dogs. Next pursuit: The unknown retail hub of Ohio, where she earns an ‘agency life’ badge, leading award-winning work for global brands her family actually recognizes. Cue the opening sequence: an unimpressive cactus collection and a Built To Spill song nobody remembers. Plot twist: the narrator? Her daughter.’

Call Netflix. Now.

Behind the scenes: I’m in the middle, meticulously finessing product on set while talent gets annoyed.

I’m a creative leader who turns insight into impact. Guiding teams from pitch to production, I balance emotional storytelling with data-driven strategy to shape every layer of the customer experience—from concept decks and art direction to omni-channel design.

DESIGN-THINKING. A design pragmatist, I use cultural, competitor, and customer research to uncover fresh, scalable ideas that drive sales and inspire action.

EFFICIENCY. I’m an extrovert who thrives in team collaboration, balancing timelines and deliverables with strategy. I keep workflows smooth and prevent burnout through proactive planning.

CURIOSITY. To stay on top of tech and design trends I embrace new innovation and tools like Firefly or Midjourney. Yes, I am college-educated in coding, print design and Adobe programs, but totally use Canva & Figma all day.

CHANGE MINDSET. Gearing up the team for the season, I’m the coach hyped for the next win. And, I’m comfortable working in ambiguity, as I’ve learned most of life is leaping into the unknown.

DEDICATION. Deeply investing in both the work and people, I build a strong, empowered team that consistently delivers results.

Let's work together

Beyond accolades that include my Hollister holiday campaign earning the brand’s best Black Friday sales, here are other humanizing claim-to-fames:

1. An array of Downy social media posts my scrappy agency team and I concepted featuring myself as accompanying talent, picked up for OOH ads in NYC.

2. Billboards on Sunset Blvd. and across Los Angeles for YMI Jeans I was able to humble-brag to friends “Oh, did you see my billboard in Hollywood?”

3. Selling enough non-licensed Hunger Games-themed merchandise on Etsy which led to partnership illustrations with Leah Bardugo, author of Shadow & Bone – seasons 1 & 2 on Netflix!