I develop customer journeys that blend emotional narratives with data-driven metrics to drive engagement at every touchpoint in the funnel. From concept decks with persuasive brand strategy to large-scale photoshoots that steer end-to-end design, I build experiences that inspire action.
DESIGN-THINKING. A design pragmatist, I use cultural, competitor, and customer research to construct fresh, scalable strategies that inspire action.
EFFICIENCY. I encourage cross-team collaboration, and independently refine creative briefs to cure spin, keeping workflows smooth and workloads stable to prevent burnout.
CURIOSITY. I embrace innovation with new tools like Firefly or Google Flow, leaning on my foundation of Figma, Adobe CC, coding and print production.
CHANGE MINDSET. I’m a player-coach rallying the team for the next win, while maintaining calm working in ambiguity.
DEDICATION. Deeply investing in both the work and people, I build empowered teams that consistently deliver results.
Hollister
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Sally Beauty
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Pantene
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Herbal Essences
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Olay
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Downy
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Gillette
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Oral B
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Abbott
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Baxter Pharmaceuticals
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Orville Redenbacher
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Healthy Choice
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Cosmo Prof
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Abercrombie & Fitch
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Gilly Hicks
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Hollister
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Sally Beauty
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Hollister 〰️ Sally Beauty 〰️ Pantene 〰️ Herbal Essences 〰️ Olay 〰️ Downy 〰️ Gillette 〰️ Oral B 〰️ Abbott 〰️ Baxter Pharmaceuticals 〰️ Orville Redenbacher 〰️ Healthy Choice 〰️ Cosmo Prof 〰️ Abercrombie & Fitch 〰️ Gilly Hicks 〰️ Hollister 〰️ Sally Beauty 〰️
Awards
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Sally Beauty: The Rooted In Success event series of high-impact events and partnerships successfully deepened relationships with its core communities, including LGBTQIA+ individuals, Black women, HBCU students, and the Latinx community. Each activation was designed to extend beyond a moment to celebrate self-expression year-round while fostering a more colorful, confident, and welcoming world.
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Hollister: Art direction for social campaign featuring Fortnite World Champion Bugha Drive innovative social content strategies delivering 1M+ live viewers and 900K engagements across Twitch, Instagram and TikTok.
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Hollister: Crafted the visual direction of global loyalty program within CRM, website & app, social media, paid ads and in stores. Won the award for 2021-2022. Loyalty CRM program grew +31% YOY under my leadership. Active member base of 17.5M delivers 80% of brand revenue for more than $1.5B.
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Downy: Led creative on Dreft's first app ever, the 'Dreft Amazing Baby App', winning a silver national ADDY as well as multiple regional ADDYs for the app itself and the multi-channel advertising campaign.
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Proctor & Gambel: Ad Council campaign ‘Love Has No Labels’.
As a Cleveland-based leader, I bring an intentional approach to digital leadership, synching meaningful virtual engagement with focused face-to-face experiences, ensuring teams remain connected and productive regardless of location.
Here’s the IMDB synopsis if my career was a tv show.
‘Rust Belt-born graphic designer heads to LA, landing in fashion marketing at denim retailer headquarters. She commutes on a vintage 80’s scooter and acquires jeans like it’s her job (which it is). After a reverse-manifest destiny move to Chicago, she evolves into a marketing art director for luxury brands, with an unhealthy love for vegetables on hot dogs. A headhunter lures her into Ohio’s retail hub, where she earns an ‘agency’ badge, then shifts in-house to produce award-winning campaigns for brands her family actually heard of. Cue the opening sequence: an unimpressive cactus collection in her home office and a Built To Spill song nobody remembers. Plot twist: the narrator? Her daughter.’
Call Netflix. Now.
Beyond accolades that include my Hollister holiday campaign earning the brand’s best Black Friday sales, here are other humanizing claim-to-fames:
1. An array of Downy social media posts my scrappy agency team and I concepted featuring myself as accompanying talent, picked up for OOH ads in NYC.
2. Billboards on Sunset Blvd. and across Los Angeles for YMI Jeans I was able to humble-brag to friends “Oh, did you see my billboard in Hollywood?”
3. Selling enough at-home screen printed Hunger Games merchandise on Etsy which led to partnership illustrations with Leah Bardugo, author of Shadow & Bone – seasons 1 & 2 on Netflix!
Your move.
If you’re looking to elevate your creative impact, or just share a coffee and donut-fueled brainstorm, let’s connect.