When asked about my favorite piece of work, this always rises to the top. While spring was a smaller, non-primary ROI-driver moment for the brand, the seasonal live-floral concept with pop-up event activation strongly resonated with customers
The results? The cross-channel performance programming alone drove an 85% increased engagement YoY.
Sally Beauty Spring Campaign
Covered five product categories in a single New York studio shoot, leveraging an on-set florist and live greenery coordinated to product colorways creating a spring visual system. Content was strategically designed to serve multiple calendar moments, doubling as an Earth Day activation to support the launch of a new sustainable product, maximizing content longevity. A third set captured a Mother’s Day micro-moment featuring a mother-daughter trio.
Photoshoot
Pinterest activation
Executed a test-and-learn Pinterest social strategy, delivering 30+ static and video hair and nail–focused assets throughout the quarter. Captured dedicated on-set social video of talent actively using the product to maximize platform-specific performance, improve engagement efficiency, and create reusable, high-ROI content for ongoing optimization.
NYC store event
The brand invited NYC beauty editors to a spring-themed pop-up featuring new nail product launches. With our agency event partners, we delivered an emersive experience, from an influencer-led manicure bar to a BYOB “build your own bouquet” flower cart that tied effortlessly into seasonal storytelling and visuals.