Nostalgia has been a driving trend for a number of demographics, and Hollister is no stranger to embracing vintage vibes. Embracing the thrift store aesthetic, we lined rows of clothing racks to communicate value with breadth of product for their summer tee shop launch. For the greater product categories, we ran with summer solstice mentality and brought in vintage lawn chairs, yard flamingos and a not-AI-manipulated summer sun backdrop (!) I led concept pitch, photoshoot art direction and many of the final animated assets in the 360 campaign. Yes, I still build stuff too.