Gillette
At POSSIBLE, WPP’s agency of record for Gillette, I led design direction across brand digital channels, including paid media video campaigns, seasonal site initiatives (homepage and specialty landing pages), and CRM programming.
Highlights include driving creative strategy and art direction for Gillette’s first-ever blog, concepting on-site content development and supporting cross-channel marketing efforts with an emphasis on the CRM newsletter activation.
Visual positioning
Subscription activation
Beyond weekly content creation, I led package design and digital marketing for the launch of the Gillette Shave Club direct mail program, collaborating with the client team and cross-agency writers, strategists, and brand directors to bring integrated, cross-channel initiatives to life.
