Sally Beauty Back To School
You know you’re going to get elevated content when your shoot deck includes sourcing a 1970’s Jeep for the talent to interact with on site. Whether the models are in their 20’s or 2 years old, they come to life and bring the energy when hopping in a drop-top. This shoot included 2 sets: the Jeep set and a second bathroom vanity set that the production team built in studio. Both provided juicy, but simple, environments to showcase cross-category products & 8 final looks. With both sets running at once, we were able to get loads of stills and video all in a 1-day shoot.
2 audience segments
Content was created to be served to two separate audience segments: The college age shopper and parents shopping for their child. Both ads would be driving to the same landing page experience so overall look and feel was built consistent for a cohesive customer journey. We even got scrappy and pulled a few clips from a previous Mother’s Day shoot to fill in storytelling gaps for the parent-child demographic.
