For Gilly Hicks, Hollister’s sister brand, we leveraged top-performing TikTok influencers Charli and Dixie D’Amelio to drive awareness and engagement for the Fall/Winter campaigns. I led efforts from the initial creative pitch through seasonal design storyboards and hands-on asset development including multiple landing pages and animated social activations.

At the same time as the campaign launch, I spearheaded evolving the brand’s style guide for the new year, creating a scalable visual system that supported future launches and long-term growth, including the rollout of a new fragrance and body care product line.