Hollister Holiday Campaign
The global insight of Gen Z’s post-pandemic desire to be anywhere but inside their house was hero, visualized at the local convenience store; A generation-crossing safe-space for youth to test new personal styles. I presented the pitch deck to Fran the CEO who received it as “Fresh & something we haven’t done before.” Cross-channel performance won the brand’s best Black Friday sales of all time, to-date. I led creative direction for this omni-channel campaign from site, paid media, social, email to stores – globally.
Paid media video
The photoshoot briefs included unique storyboard direction for each channel, and I provided photo art direction: I even designed the IRL ‘Cozy To Go’ door sign. We obviously had an entire team of designers, copywriters, strategists & photographers working seamlessly to bring this to life, and I oversaw every. single. asset. that went out the door.
